Latest news from Axel’s Elixir…
One of the UK’s fastest-growing pet start-ups, Axel’s Elixir, has just launched their range of frozen Happy Bones into 23 Just for Pets and 6 Pets Corner stores, having only launched the brand late last year. These new listings take the number of retailers now stocking their products to over 210 nationwide.
With five different flavour variants, Axel’s Elixir has seen demand for their Happy Bones increase massively in recent months, with pet owners loving the conveniently packaged bone broth treats.
Bone broth in general is becoming increasingly popular with dog owners due to the range of health benefits it offers. Bone broth promotes digestive and joint health, whilst also being known to support immunity and aid recovery, making it an ideal supplement for working dogs or those recovering from illness or surgery.
Co-founders Danny Smith and Dan Gulliver launched the brand in November 2023, addressing a gap in the market for a high-quality, fresh, conveniently packaged bone broth supplement suitable for all diets, including raw, fresh or kibble.
“We hand make our signature bone broth recipe in our brand new purpose-built kitchen, using only the finest organic and high welfare UK-sourced ingredients.” said Danny Smith, Co-Founder “You won’t find a single artificial flavouring, colouring or preservative in sight, with everything that goes into our Happy Bones being 100% natural.”
Happy Bones are frozen immediately to lock in the flavour and nutrition, without the need for any synthetic preservatives. The range includes Buffalo, Goat, Venison, Duck and Salmon, each carefully crafted to unlock all the natural goodness into the unique elixir that has become so popular with pet owners across the country.
“The reviews speak for themselves.” added Dan Gulliver, Co-Founder “Our customers love the product and we’re already looking to relocate to a larger facility to keep up with the demand.”
Happy Bones can be defrosted and poured over food or simply added to the dog’s bowl alongside their regular food. Many pet owners also enjoy serving it as a frozen lollipop treat, particularly during warmer weather as a delicious cooling treat.
Discover more about Axel’s Elixir at www.axelselixir.com or email [email protected]. You can also join #axelspack by following them on Instagram (@axelselixir).
